Image: Model of the Design Process proposed by Priyadarshinee Mohapatra and sent to me by email along with a description of the model that is quoted below.
Design is complex and challenging, as it involves both analytic and creative solution to a problem. Designing a product, not only requires a designer, but also needs the understanding of human experience on it. It's a task involving not only the designer but also the target users for whom it's designed. For any design solution it's important to follow the design process which is an iterative process. Design concepts and concerns-2008 by MP Ranjan has taught the "design process" in a very effective and planned manner. It's a wonderful experience to be part of this programme. It has a clear path/process from "recollecting the known" to "discover the unknown" and finally "creating design opportunity" while solving the problems in a given context.
What you already know:
In the first level, it's basically "recollecting the data already exist in your mind". It's self exploration phase. So the information is collected from every individual based on "self knowledge" and "on what he/she believes in". It's followed by group brain storming to make it more precise and determine the information architecture, structuring and reflecting the same on a visual metaphor. A visual metaphor gives a complete overview of the context. A strong visual metaphor is self explanatory.
Initially, though the group had less information, eventually the information was created by self exploration and group brain storming. Truly said by Ranjan "You never know what you know and you can challenge any modern age computer".
Discover the unknown through research:
The next level, we had to "discover the unknown" through research and field study. During this phase we were exposed to real world to know and find out information. Finally, we incorporated all the information on structure and metaphor. The collected insights give a complete idea about the real world problem. It helped us to create personas and to understand the common man's mental model about the context. From insights, one could make out "What is already there?"and "what could be done?"
Creating design opportunity:
Finally design opportunities created by analysing the observations and insights from field research in the given context while solving the problems. The issues were pointed out in a group brain storming. From various ideas, every individual has to take one idea or design opportunity and give a detailed solution to the real world problem. The solution has to be presented visually to make it self-explanatory.
I worked in Gujarat group. My learning through the whole process was a lot .It was not limited to my own group only, I also learnt a lot from other groups as well.
Thanks & Regards
Strategic Design Management (SDM)