Individial Visions for Food Security in India: DCC2008 Paldi01

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Individial Visions for Food Security in India: Scenarios developed during the class DCC2008 at NID Paldi in the past two weeks.

Image: Individual offerings for the scenario visualization assignment at the end of this DCC2008 class at NID Paldi.

Scenarios visualized by NID students for the broad range of issues identified by them while working in groups over a period of two weeks in this particular session of the Design Concepts and Concerns class at NID Paldi. It is ironical that there is so much to be done and the country is facing severe food inflation but the investments in design efforts to solve these problems on a long term basis is almost zero.

Image: Another group of students from the DCC2008 class with their individual offerings of imagined scenarios to address the real needs of food and the design opportunities in our economy today.

It is not that the country does not have the money to address these issues but most of the money is spent on making standards and on testing rather than on innovation which will promise a better future for our people. This year we have as a nation spent a huge sum for trying to avert farmer crisis in the form of the loan waiver scheme that was announced by the Government of India while a small fraction of this amount spent on a regular basis on farm based innovation and the building of imaginative prototypes for the future would have given long term solutions. I hope that we will see such investments in the near future with the National Design Policy having been launched last year. However agriculture, education and health are still not on the radar of the policy makers since they seem to be only looking at luxury products for exports and not at real needs across the land that need design

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Incubating Design Opportunities: DCC2008 Paldi 01

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Incubating Design Opportunities: Food, Inflation and the Economy: DCC2008 Paldi 01

Image: West Bengal team with their huge Sun icon and the design opportunity thumbnail images distributed along the categories identified by the Solar flares, each named in an appropriate manner.

After trailing all the other groups and getting sharp critiques from their peers in the first two assignments the WB team has come back strongly to make a clear statement showing a huge leap forward in their understanding as well as their articulation of all the design opportunities identified and sketched by the group members. The model and the visual presentation was very powerful indeed.

Image: Goa team with their radial model surrounded by all the thumbnail sketches of the design opportunities shown as a horizontal display with the viewers traveling around the model to look at it closely.

Goa team continued their effective radial model and they offered a modified structure and this time to accommodate the categories that they have identified for their numerous design opportunities for the theme of Food, Economy and Inflation with reference to their chosen region, Goa.

Image: Rajasthan team in front of their display of design opportunity maps that have been broadly categorized into areas of concern and value.

Rajasthan team used the broad categories of Ecology, Awareness, Culture and Economy to arrange all the design opportunities that the team members had articulated during the thumbnail brainstorming and exploration phase. They are seen holding their individual scenarios based on an agreed selection arrived at through peer review within the team.

Image: Uttarakhand team in front of their display of design opportunity thumbnails in the NID Foyer and they hold in their hand their individual scenario visualizations.

Rajasthan team had an interesting categorization of all the design opportunities that the team members had imagined and articulated. These were divided into broad categories through a process of sorting and categorization and they used the categories of Education, Food Preservation, Community Development, Industry, Water (Mineral), Transport and also a special category for Policy and Legislation that was also proposed.


Image: Detail of Goa model and design opportunity thumbnail sketches

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Design Opportunities Presentation: Water, Sun, Hills and Desert

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Design Opportunities Presentation: Water (Goa), Sun (West Bengal), Hills (Uttarakhand) and Desert (Rajasthan)

Image: Goa group took their radial model and modified it to accommodate all their design opportunity thumbnail sketches along the various categories identified by the group (Right) and the West Bengal group used the Sun as a metaphor to map out the various categories in which they arranged all their design opportunity thiumbnail sketches (Left).

The four groups dealing with the theme of Food in the four selected regions of India made their group presentations in the NID Foyer yesterday. Goa, West Bengal, Uttarakhand and Rajasthan were the areas of focus for this batch of DCC2008 which just concluded at Paldi and this gives us the platform to reflect on their offering during this course. Just as the Gandhinagar students had explored four other states of India these students gave us a glimpse of their imagimation for the issues and opportunities that they saw after their journey through the various stages of this course that included the exploration of the theme leading up to the development of design opportunity maps and then onto individual scenarios for one idea that they felt needed their full attention.

Image: The celebration at the end of the course with students and faculty bunched around the Goa model that was displayed on a group tables moved in from other rooms near the Foyer, impromptu but instantly effective.

The groups gathered at the Foyer at NID Paldi and each put up their design opportunity maps for all to see. The sky was overcast and the sun was almost gone but fortunately the lights in the foyer were discovered and this gave a renewed life to the presentations and we were able to photograph all the submissions and also record the individual scenarios which will be shared in another post after the groups have been discussed in some detail.

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Rajasthan: Song, Drama, Theatre and Games as Metaphor

Design Concepts & Concerns

Image: Team Rajasthan with their Board Game as metaphor and their Puppet Theatre to drive the point home.

The Rajasthan group used all the devices in the book to make their presentation. Starting with a song and a puppet show they told a story of a Princess and her new fangled ideas for bringing prosperity to a dry land. However the plans go dry and some problems emerge needing the attention of the King and his consort as the story unfolds. Their understanding of the complex interplay of various factors come out clearly in their first blast of theatre and drama to make their point.

Image: The Rajasthan team used a digital presentation to share their detailed structure for Food and the various categories of influencing factors, very detailed but long winded.

A very detailed structure gave the team a fairly deep understanding of the factors but since they used a digital medium that was linear in the mode of viewing the audience could not quite keep all the factors in their mind. This led to the discussion of George A Miller and his concept of the number seven and the limits of the mind memory span. This gave the class a view of an alternate platform that could be used and they could examine the pro’s and con’s of the various methods used by all the teams.

Image: Multiple views of the Rajasthan groups presentation using various methods to share their exploration of the theme and share their findings and insights with the class.

This group had the benefit of all the other presentations since they came last in the sequence but not to take away from the offering from the group the class appreciated the rich show and tell that they used.

Design Concepts & Concerns

Late Night Edition: DCC2008 Paldi01

Image: All four groups ready with their respective models, stucture and metaphor for the theme of Food across four regions of India. Uttarakhand (top right), West Bengal (bottom right), rajasthan (bottom left) and Goa (top right).

Working with very few breaks the teams were all ready for presentation by 2.00 pm in the post lunch session, a little behind schedule, but this is acceptable since it is the first time that these groups have worked together and much learning is still to come. The results are quite encouraging and in the evening we had completed the discussions and presentations of two of these groups, Uttarakhand and Goa. We will report in some detail about these presentations in another post. However for now, the two presentations were actively participatory with a number of students coming forward to make critical and constructive statements, a good sign towards a healthy peer review culture in the days to come.

DCC2008 Paldi01: Brainstorming and Categorisation about Food

Image: Brainstorming at an early stage with varied levels of expression

The four groups have started the process of exploring what they already know about their chosen subjects, namely, Food, Inflation and the Economy with respect to the four regions that have been assigned to each of the four groups. The groups are working on the following regions as listed below:
Group 1: West Bengal
Group 2: Rajasthan
Group 3: Goa
Group 4: Uttarakhand

Image: Categorisation at an early stage with groups discussing possible approaches

As usual they all started with a fairly superficial list of words after a hour or two of discussions and when the teachers came around for the review they were all working on organizing the few words that they had listed out in the first round of articulation. This led to some discussions with each group when we stressed on the need for a greater depth in both the number of word ideas as well as the variety of concepts which would be only discovered if the lists were truly random and done in an intense session with active participation of the group. This led to a second round of brainstorming and this time a far more elaborate set of words emerged and some groups “got it” and they had a rich texture of concepts that could be seen strewn across the large page on which they did their brainstorming capture. Others still had the all dominating list-mania and found it difficult to abandon a lifelong learning of making lists in an organized manner, but this would change as the groups met each other and saw the difference in the approaches and what it did for the richness of texture and content of the brainstorming sessions.

The groups have now started caregorising the discovered words and they are using both post-it stickers as well as index cards to sort and re-group the discovered words into some meaningful categories that they could use for the development of a structure that would have a shared meaning for all members of the group. The process is always full of debates and arguments but eventually time constraints lead to some form of negotiated settlements even if these are not fully satisfactory to all participants. This makes the design process a bit like the political negotiations that take place when contentious issues are being examined in mixed groups and a deadline forces the settlement of the matter in a form of truce with some give and take from all sides.

Image: Categorisation at a fairly developed stage, more cards and several sub-groups discovered

Tomorrow the groups will be converting their found structure into a memorable metaphor that could support and enhance the reading of the subject and its content as a composite image that could aid both recognition of the core features of the categorization as well as the overarching theme of Food and the name of the region that the group is addressing. The choice of image and the use of its parts to map out the discovered structure will determine just how successful the group has been in translating the understanding from the structure to the making of a memorable image that will remain in ones mind and aid recall of all the subtle attributes and features of the explored subject, which in this case is Food, Inflation and the Economy in the context of the four chosen regions and also as an aid to look forward to setting a platform for the further work to be done to expand the groups understanding of the subject and the context in which they are located.

DCC2008 Paldi Batch01: Course commences today

Image: Four volunteer coordinators and views of the class in session at the NID Paldi Auditorium in the morning and the post lunch session.

The theme of Food, Inflation and the Economy continues into the second batch for this year with the first batch at Paldi forming their groups and commencing work on their first assignment, mapping what we already know from our life experience. The subject and theme is Food and the four groups are to look at four assigned regions of India, namely:
Group 1: West Bengal
Group 2: Rajasthan
Group 3: Goa
Group 4: Uttarakhand

The members were drawn from all the participating disciplines namely, Animation Film Design (AFD), Transportation & Automobile Design (T&AD), Product Design (PD), Textile Design (TD), RMIT Exchange Students (RMIT), and Strategic Design Management (SDM 2nd year batch). We asked four student volunteers to step forward and act as coordinators and each of these coordinators was asked to choose one member by turn from each of the disciplines so that each group was composed of students from all disciplines. Each group has 17 members including the coordinator.

The four groups will now sit together and brainstorm to discover what they already know about the subjects of Food and their chosen region with an aim of developing a meaningful structure that could aid their deeper understanding of the subject at hand. Once they have categorized the words into an agreed structure the group would develop a metaphor on which they can locate their structure before making a presentation to the whole class which is scheduled for Wednesday (day 3) at 10.30 am in the Drawing studio on the second floor at NID Paldi.

In the discussions and the lecture that preceded the group formation we were able to discuss the massive changes that have been taking place in our understanding of design, both at NID as well as across the world. I was able to touch upon some of the directions with the use of my prepared models and lectures such as Understanding Design, the IDSA lecture titled “Giving Design Back to Society: Towards a Post-mining Economy” (download here the presentation pdf 812 kb) and my EAD06 lecture titled “Creating the Unknowable: Designing the Future in Education” (download pdf file of the paper 50kb and presentation 4.1 mb here) which was a description of the DCC course as it is offered to the Foundation programme at NID and its evolution at the Institute over the years. This gave us an opportunity to discuss briefly the role of the Bauhaus and Ulm schools of design in the shaping of modern design as we know it today and how this has been further transformed at NID and through the work of design thinkers across the world. In particular we referred to the contemporary books by Klaus Krippendorff – The Semantic Turn, Harold Nelson and Eric Stolterman – The Design Way, and the early work of John Chris Jones in shaping the whole area of design theory in the 60’s and through the mid 80’s as the movement in Design Methods and Design Processes. We used the Wikipedia entries on the subject by a quick web search using Google, very convenient indeed. I hope the students take the keywords discussed in class and connect with the larger history of design through their research on the web in the days ahead.