Monday, August 13, 2007

DCC PG2007 (Gandhinagar): Assignment one – Theme: Design inside 230 sectors of the Indian economy

Image: Design Opportunities categorized by five broad fields – Nature, Society, Life, Work & Play

DCC PG Batch 1: Gandhinagar Campus: PG Students of the following disciplines
New Media Design, Information & Digital Design, Software & User Interface Design

Design Opportunity Maps:
Using the five –field categorization proposed by Prof. M P Ranjan in his Hyderabad lecture – Nature, Society, Life, Work & Play – we will have five groups of students in the DCC PG 2007 class look within each of these five broad areas for design opportunities and sub-fields that can be outlined in an expressive model and try and discover as many applications that could challenge future design students all over India.

Each group will explore one area and identify by the process of brainstorming and categorization as many design opportunities that they can find and then arrange them into a structure that is contextually relevant. The fields and sub-fields may be categorized in a manner that makes most sense to the group. On discovering a structure that works for them they will try and represent these in one visually interesting model that will make the structure memorable as well as be a source of reference in design schools that are being built as part of the new National Design Policy. We would hope that this exploration will help set the agenda for several years of design exploration and be the fountain of ideas from which numerous assignments and projects would emerge while they cover the needs of the various areas adequately. We will try to be as comprehensive as possible since the National Knowledge Commission we hope would be taking this work seriously since it is something that they would wish to do themselves.

Brainstorming: First Session
Capture all the associated ideas and concepts that come to mind when addressing the chosen topic and jot these down in a random manner on a large sheet of paper with all members of the group contributing to the sheet. Target would be about 500 word ideas, each with some explanation which the group can supplement later if required.

Categorisation: Session Two
Using Post-it stickers or card sorting and listing methods the team would arrange the discovered words (and Images) into a structure that makes sense to them. This would show how each concept is related to the whole as well as to the nearby concepts in the form of a semantic map or network diagram. On arriving at a satisfactory flow-chart or diagram the team would embark on the next stage of the assignment. Such diagrams are also called Affinity Diagrams.

Representation in an Evocative and Memorable Model: Session Three
The key words and associated networks will be represented by the team in conjunction with an evocative metaphor that can help support the chosen field as well as the parts in a sensible and memorable manner making the concepts both accessible in the future as well as well as be suitable as a poster that could find a place in a future design school somewhere in India and become a source of inspiration for the faculty and students there.

Presentation and Discussions: Session Four
Each group will make an adequately large model on paper or digital form for presentation as a single large image that can be shown to a group in the class and these models will be explained and critiqued by peers and faculty as part of the class presentation. A summary of this work will be posted to the blog after the discussions.

Note: The Hyderabad event can be seen at this site – USID2007: Living in Digital World

Download presentation by Prof M P Ranjan titled Living in Digital World: Opportunities for Engineers and Designers File size 2007 800 kb pdf

The other presentations shown in class today can be downloaded from the links below:
IDSA2006_Ranjan_v02: Giving Design back to Society: Towards a Post-Mining Economy File size 695 kb pdf
The Design Journey: Model File size 670 kb pdf
The Design Journey: Voice File size 1 Mb duration 15 minutes Quicktime .mov
Watch or download from here Hans Rosling at TED: Making the Impossible Possible Quicktime movie 20 minutes duration

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